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Hello Friend of AlwaysOn,
We wanted to make sure you had an opportunity to provide us with your program input for OnMedia, AlwaysOn’s new executive event focusing on the disruption of marketing, advertising, branding, and PR! The event will be held on January 29th-31st at the Mandarin Hotel in New York City.
Check out our program plans below and let me know what you think. Our goal is to make OnMedia the most powerful executive event of its kind in the heart of the media capital of the world.
OnMedia is where cutting-edge technology CEOs from companies such as YouTube, Technorati, MySpace and Quigo meet the advertising and media establishment. This two-and-a-half day industry insider event features high-level debates on which forces are disrupting and creating new opportunities in marketing, branding, advertising, and public relations. OnMedia also showcases 50 "top innovator demos" from CEOs who are revolutionizing the way media is being created, distributed, and consumed.
Here’s Who We’re Inviting:
Tuesday, January 30, 2007
8:30 am � 9:30 am
Are There Chinks in Google’s Advertising Armor?
• Iggy Fanlo, CEO, AdBrite
• Larry Braitman, CEO, Adify
• Gurbaksh Chahal, CEO, Blue Lithium
• Mike Yavonditte, CEO, Quigo
• Lance Podell, CEO, Seevast
9:30 am � 10:15 am
Track A—Top Innovator Demos: Mobile Marketing & Advertising
Demo Review by Industry Experts
Track B—Workshop: Become a Power Blogger
Power bloggers share their recipe for building reputation and audience. Learn the strategies and tactics that worked for them, and could help you build your power base.
• Jeff Jarvis, BuzzMachine
• Steve Rubel, MicroPersuasion
• Michael Aringtonm, TechCrunch
10:15 am � 10:30 am—Break
10:30 am � 11:15 am
Track A—Top Innovator Demos: Online Advertising Service Providers
Demo Review by Industry Experts
Track B—Workshop: Manage Your Online Media Buy
There’s more to buying ads online than choosing which adwords to buy. Join the CEOs of startups with successful new buying approaches for publishers and advertisers.
11:15 am � Noon
Top Innovator Demos: Public Relations Firm Pitch Competition
Demo Review by Industry Experts
Noon � 1:45 pm—Lunch
Lunch Panel: What is Consumer-Generated Media Worth?
• Mark Zuckerberg, CEO, Facebook
• Tom McInerney, CEO, Guba
• Chris de Wolfe, founder, MySpace
1:45 pm � 2:30 pm
What are the Blogosphere Numbers Telling Us?
• Pete Blackshaw, CMO, Nielsen BuzzMetrics
• Dave Sifry, CEO, Technorati
• Joe Davis, CEO, Coremetrics
• Joshua James, CEO, Omniture
2:30 pm – 3:15 pm
Track A—Top Innovator Demos:
In-Content (Gaming, Audio, Video) Advertising
Demo Review by Industry Experts
Track B—Workshop: Learn What’s GoingOn
GoingOn is a network of networks. Learn how this new open web publishing and community management platform can benefit your company.
3:15 pm – 4:00 pm
Track A—Top Innovator Demos: Technology Enablers
Demo Review by Industry Experts
4:00 pm � 4:15 pm—Break
4:15 pm � 5:00 pm
Track A—Top Innovator Demos: Community Platforms
Demo Review by Industry Experts
5:00 pm � 6:00 pm
Can Brands Get Away with "Buzz Marketing" in the Blogosphere?
• Steve Rubel, SVP, Edelman PR
• Buzzer
• Pitchfolks
• Ogilvy PR
6:00 pm � 9:00 pm
Reception: Top of the Rock
Featured Entertainment/Presentation TBA—Big Name
Wednesday, January 31, 2007
8:30 am � 9:30 am
How Can Advertisers Go Mobile?
Featuring: Endemol, Weather.com, and a leading mobile handset maker.
9:30 am � 10:15 am
Track A—Top Innovator Demos: Web & Blog Analytics & Research
Demo Review by Industry Experts
Track B—Workshop: Engage Contagious Behavior
Engaging contagious behavior is something of value to all tech companies, not just the few like MySpace, YouTube, and FireFox. This workshop will jump-start your efforts.
10:15 am � 10:30 am—Break
10:30 am � 11:15 am
Track A—Top Innovator Demos:
Demo Review by Industry Experts
Track B—Workshop: Harness Web Analytics to Your Advantage
Are you confident that you’re making the most out of your web analytics? Do you know what analytics can drive your business advantage? This workshop will show you how.
11:15 am � Noon
Top Innovator Demos: Advertising Agency Pitch Competition
Demo Review by Industry Experts
Noon � 1:30 pm—Lunch
Lunch Panel: Is It Possible to Achieve "Brand
Engagement" in a One-to-One Online Environment?
Featuring: Brandimensions, AOL, McCann, and Daimler Chrysler
1:30 pm � 2:30 pm
How Long Will Search Keyword-Based Advertising Dominate?
Featuring: Ask.com, Yahoo, and Google
2:30 pm – 3:15 pm
Top Innovator Demos: Next Generation Search
Demo Review by Industry Experts
3:15 pm � 4:00 pm
How Much is the New Dotcom Worth?
Featuring: Battery Venture, Venrock, Deliva & Phillips, and Veronis Suhler
POSSIBLE PANEL: What is the Best Strategy to Get Your Brand in the Game?
Featuring: Massive, Electronic Arts, IGN Network, OMD, and Shockwave.com