Online marketing has evolved around so many areas like site hits, page visits, page ranking, and sticky eyes. Today with the advent of internet pervasiveness and the expansion of bandwidth at varous levels newer forms of marketing using compelling media like audio recordings that are converted into podcast and home grown videos are converted into optimised videos on youtube or google videos. Thus taking content to the world is now easy and doesnt need you to move mountains but the next challenge will be in attracting the target audience to the context relevant content. Thats a big challenge where a lot of marketers are adopting traditional methods to gather the relevant momentum. Today PR is easy but reach the right audience to translate all this PR into effective sales and bottom lines is where a lot of us are working on. For the moment pls listen to this intertesting podcast from Robert Scoble which revolves around how corporates are using blooging to do marketing online effectively.
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