Sometime back in early 2010 I alongwith Arvind, Narain and Ram were discussing on a city based community initiative to identify accident hotspots on ECR and curb traffic regulation. What evolved was a presentation of the possibilities to an audience at Ideacamp.
This caught the attention of Sanobar, a RJ by profession and then a newbie to TKF events. She put us on a Chat with the ACP Traffic Ms Sonel Mishra and me and Ram started the initiative of Capacity building CCTP (Chennai City Traffic Police) on Social Media.
The engagement involved creating awareness of the power of Social media to the Stakeholder group and discussing strategies of the rollout with the team. We powered the entire team on Facebook and twitter and primed for an official Launch on August 15, 2010 . Then we had to face the challenges of end user resistance to technology adoption and thereby a protracted delay in the rollout.
On one end both me and Ram had aggressively campaigned about this online and the media was eager to see this take off. Slowly we started facing queries from the community on credibility of the group and all such outburst. We interfered once to post on the search on Tamanna . Other than that we maintained the integrity of the site all along. Slowly the Knowledge Transfer happened in the month of May 2011 and today the wall is buzz with activity .
Today the Chennai City Traffic Police Facebook wall is nearing 8000 users online and daily action taken reports happening. We have transferred all knowledge artifacts to the Government and I take this opportunity to acknowledge the efforts of Ram and rest of the Team at The Knowledge Foundation on a job well done ! Thanx Team and we have made a difference !