Searchcamp gets a makeover and Social media included: India Search Summit

India Search Summit

India’s premier event on Search Engine Optimisation and Search Marketing called SearchCamp just got a total makeover and rechristened as India search Summit ( ) . The event has been a not to miss networking opportunity among Search Professionals which just got bigger with inclusion of Social media tracks with this edition.

The two day event will be peppered with regular tracks on latest trends , techniques related to SEO and SEM . Off late India is proving to be a top outsourcing destination for Search related work and corporates across India are taking to Search in a big way.

Social Media has emerged as a major online branding tool for corporates to reach to existing customers as well as means to attract new customers. Companies like Vodafone with their ZooZoo campaign, Tata Docomo , Fastrack , Chings Secret, Amul, Cleartrip, Idea have been going all guns blazing on the Social Media. Then there are companies that scan all social media channels like Twitter , facebook to sense dissonance related to their brands and get in touch with such unsatisfied customers. Recruitment organizations have been prowling online at medium like Linkedin to get feedback from experts on their products as well as to acquire talent from the market.

The sessions would revolve around best practices in the industry followed by case studies and discussion on different tools used by professionals to pursue this religiously. This two day event has a lot of listed sessions but my experience has been at the innumerable unlisted discussion that emanate on the corridors while networking with such professionals. I am not a Search Professional but i will be there bcos i would like to hear and learn something new . How about you ?

Ideacamp, India Search Summit and Socialmaxx : Forthcoming initiatives at The Knowledge Foundation

How many times have you felt an awesome idea and wanted to validate it with a peer group ? How many times have you felt that you are found sitting at a great idea for so long that you find that competition has been capitalising on that ? And how many times have you reached out to your community to build something together ? The answer to all this  #Ideacamp .

Events like #barcamp , #ignite have ventured partly in this direction but with Ideacamp we just want to celebrate ideas (any domain) and understand  how collective brainstorming can take things to the next level. This platform will seek to validate ideas as well as gather support in building a team around the idea. The key component of Ideacamp would be the audience. The more diverse they are the greater will be the input to the event per se.. Already we have members from ISOC Chennai trying to connect the event with global thinkers. Due to be held in the third week of May 2010 Follow developments on twitter and facebook by tracking the tags #ideacamp

Search meets Social and Social meets search. A few weeks back twitter announced with twitter predictor it was able to predict box office success.Lately a lot of commercial organisations are listening to social media streams like twitter , facebook, linkedin to understand their customers, service levels as well as online branding. Naturally its imperative that we combine both streams without diluting content in each of these domains. Searchcamp has been renamed as India Search Summit Owing to the tremendous success of the previous two editions of Searchcamp , we wanted it to grow into a larger and serious initiative that can bring together more Search professionals so that we can take it to other cities in India on the long run.

The Knowledge Foundation has already done events in the past like Buzz140  ( #buzz140 ) on twitter (2009) , India’s first Facebook Garage in Pune edition (2009) , its time that we elevate the bar to combine all into one focussed event on Social Media. This time we want to combine popular tools like LinkedIn also to the discussion . India Search Summit and Socialmaxx will be held on consecutive days at the third week of August 2010. We welcome volunteers and enthusiasts who can join us to help in these initiatives . To follow development updates on this event pls search for #socialmaxx